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Marketing for Photographers Outline

Course Outline

The following is a brief outline of topics covered, Unit by Unit, in NYIP’s Marketing for Photographers Course. The course will teach you how to start a business, create a website, charge for your work, and find new clients.

Unit 1: The Opportunity—What Is Marketing?

  • Lesson 1 - A Brief Introduction to Marketing
  • Lesson 2 - Basic Business Considerations
  • Lesson 3 - Forming a Business Plan and Marketing Yourself
  • Lesson 4 - Website Basics

Unit 2: Unit 2: Taking Stock—Of Yourself

  • Lesson 1 - What Is Your Brand?
  • Lesson 2 – The Portfolio
  • Lesson 3 - Sales Channels and Marketing Methods
  • Lesson 4 - Marketing Budgets and Boundaries

Unit 3: Sizing Up the Market—Your Market

  • Lesson 1 - Market Research
  • Lesson 2 - Building Up Marketing Methods
  • Lesson 3 – Develop a Concrete Marketing Plan
  • Lesson 4 – Basic Sales Techniques

Unit 4: Upping the Ante—Improving All Aspects of Your Marketing

  • Lesson 1: Online Marketing and SEO
  • Lesson 2: Link Building Strategies and SEM
  • Lesson 3: Introduction to Social Media Marketing
  • Lesson 4: Social Media Marketing Platforms

Unit 5: Looking to the Future

  • Lesson 1 - Introduction to Content Marketing
  • Lesson 2 - Content Marketing Platforms
  • Lesson 3 - Finding Your Niche and Attracting an Audience